House of Strauss International pursues the vision of bringing the history of the origins of classical music and its cultural development to life for an international audience.
The focus is on the world of European music history – from the great composers and cultural movements to the development of Vienna as one of the most important centers of classical music. Visitors should not only be able to listen to classical music, but also experience its history, its social influence and its global significance in an immersive way.
As the basis for the project, House of Strauss has extensive historical collections and original objects from the world of classical music and the Viennese musical tradition, including one of the largest private Strauss collections in the world with around 3,000 originals.
The international concept combines exhibition, music, technology, architecture, concert culture and modern cultural tourism to create a contemporary overall experience.
The plan is to develop selected international locations in some of the world’s most important cities for international city tourism and cultural travel. The focus is on major cities with particularly high international visitor frequency, global recognition and a strong cultural infrastructure, including:
* New York City
* London
* Shanghai
* Chengdu
* Tokyo
* Macau
* Singapore
* Dubai
These cities are already among the world’s leading international tourist destinations and offer ideal conditions for making European music and cultural history accessible to a global audience.
House of Strauss International sees itself not only as a museum or concert format, but also as an international platform for classical music, cultural exchange and European cultural heritage.
Cooperation & international partnerships
For international development, House of Strauss is looking to cooperate with:
* Cultural institutions and museums
* Tourism organizations
* Real estate and location partners
* Sponsors and international brands
* Concert and event promoters
* Public and private cultural sponsors
The aim is to establish an international network of modern cultural locations that make classical music contemporary, emotional and accessible worldwide.
House of Strauss International – Bringing the History of Classical Music to the World.
